How Gaming Drives 2× Attention and Higher Purchase Intent for Brands ?
• Benchmark gaming vs digital channels
• Learn how emotion impacts brand lift
• Discover actionable ad strategies
Discover how video games create one of the most powerful moments of attention and emotional engagement in modern media. Based on eye-tracking and biometric research, this study reveals how gaming environments capture focus, trigger emotions, and ultimately drive stronger ad recall, consideration, and action for brands.
92% Attention. 2.2x More Positive Emotion: The Formula for Real Performance
When high attention meets amplified emotion, gaming transforms engagement into measurable impact.
+25% Brand Recall: When Attention Meets Emotion, Performance Follows
Gaming turns high attention into measurable impact — driving recall, consideration, and action.